It’s all about moving numbers.
There is just no substitute for experience. Pure and simple. And experience, like wisdom, is earned.
We have well over ten thousand healthcare projects under our belts. Day in and day out, we have over 100 projects in some stage of completion. In over 25 years of practice, we’ve earned the confidence of industry and market leaders as well as emerging enterprises in an extremely diverse group of marketing situations. Our clients will tell you that we have the resources and the experience to get the job done. They’ll also tell you that we never forget that it’s our responsibility to be effective and efficient and that it’s your money.
Healthcare is one of our largest segments of expertise. We have provided our healthcare clients with a wide variety of target-focused strategies and communications—solutions and tools designed to increase marketshare, improve the patient experience, engage stakeholders to fulfill strategic initiatives, and build confidence, trust, brand preference and brand position within the community.
Our clients hire us because we make things happen for them. Our experience includes developing strategies and communications for brand definition, core competency support, outreach and community relations; team building and initiative support, employee relations, physician relations, and patient education—the full range of communications challenges facing hospitals today. We regularly have significant involvement with brand development and strategy issues as well as a comprehensive range of individual marketing communications, advertising and strategic communications challenges. Importantly, we won’t tell you we can do something that we can’t; but we’ll do what we say we’ll do, on-time, every time.
Further, many of our clients are in hyper-competitive environments. One Florida hospital client resides in a market where there are 17 hospitals marketing in their footprint, including one that is, literally, across the street. Another has 9 hospitals marketing in their footprint. A Pennsylvania hospital client has six or seven primary hospital competitors in their primary market as well as many more on a destination service line / core competency basis. These are typical of the competitive situations in which we work.
In the end, nothing speaks to our capabilities, experience and approach better than the results of our efforts. We have put organizations on the map. We’ve helped them gain industry and market leadership position. We’ve helped them differentiate in a commodity market. We’ve helped them engage with their employees and stakeholders. We’ve helped keep them strong when times were lean. Most of all, we’ve helped them do what they set out to do.
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645 Penn Street
Reading, PA 19601